All posts by WebMaster

Weekly Fitness Biz Tip Number 29 – Stand Out From The Crowd…

This week’s Fitness Business Tip is around Standing Out In The Crowd!

It doesn’t really matter what you think of your business, it’s really about what your clients, members and consumer thinks.

Following from this you must ask yourself this question:

What is going to cut through the 3000 direct messages and subliminal messages each consumer receives every day?

Is it something standard? Is it something average? Is it something politically correct? Or is it something left field…something a little quirky.

To be honest, and I know better than most because I speak and mentor over 150 club and studio operators per month….most (and I am being polite here) fitness professionals are sticking to stock standard imagery and formats with their artwork and delivery of their message on both Social Media and marketing assets in general.

August 2019 fitness marketing is very different than 2016 and even 2018. You have to stand out from the crowd not just be in the crowd.
Ensure every piece of your marketing lead generation material has a quirky feel to it. Ask is this going to really stand out? If your answer is no, then start again!

You need your marketing message to penetrate through the noise. Oh and one more thing; unless you are a graphic designer (a real one) DON’T do your own Facebook banners, flyers, posters etc.

There is so much I can say here…so I’ll only say this – it often reeks of unprofessionalism AND I haven’t got enough money to do this properly!!

Remember, your sales based social media posts MUST stop the scroll for you to increase your percentages of getting an enquiry based on that post.

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

Weekly Fitness Biz Tip Number 28 – The Best Marketing in the World Won’t Grow Your Fitness Business….

This week’s Fitness Business Tip is around Sales Follow Up.

If I had a dollar for every time I asked this question to a fitness owner or manger…

“How many times do you personally follow up a lead or a prospect before you give-up?”

ANSWER

“Ah two, maybe three times!!”

Then I would be sailing around the Bahamas on my 80 foot yacht!!

If my team and I gave up on leads after two or three touch points, I simply would not have a business to run…let alone a successful one.
As mentioned in the subject line…the best marketing in the world won’t grow your specific fitness business without a world class follow up system.

After facilitating over 700 sales trainings specific to the fitness industry over the last 20 years; this is a simple sales follow up system I created for small and large studios and gyms.  Click the link below to access.

World class follow up system.

The key is to follow it not 50% of the time…not 90% of the time, but 100% of the time. Well, that is if you are serious about growing your business faster.

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

Weekly Fitness Biz Tip Number 27 – Social Media is a Pay to Play Platform…

This week’s Fitness Business Tip is around Social Media Budgeting.
Unless you (and your business) have been living under a rock since 2015 you would know that FREE organic reach on Facebook is almost non-existent. Yes, Live Streaming Video changes that slightly, but overall Facebook is a Pay-to-Play Social Platform!

At the moment Instagram (IG) gives you up to 30% FREE organic reach (although I have a strong feeling it is much closer to 15% than 30%).

What does this all mean?

To get the absolute most out of Social Media you must play the pay game. Social Media should be all about “quality posting.” Quality images, quality videos and yes quality written copy (quality not quantity). If this is the case for your Facebook and IG page then I say boost everything.

Don’t mortgage your house on these posts but spend $8-$10 for a day or two to get further reach. More reach effectively means more eyeballs on that post. That could mean more engagement and ultimately an enquiry.

You aint getting enquires from your Social Media posts if people don’t see it in their feeds.

Ryan Deiss (one of the world’s best digital marketers) once said IF YOU POST AND DON’T BOOST, IT’S LIKE NOT POSTING AT ALL!!! I love that.

Allocate a strategic monthly budget for both Facebook and IG.

Divide this budget into:

1. Organic Posts
2. Organic Posts With Soft Sells
3. Sales Based Post (promotions)

Stick to this consistently and commit to getting more out of Social Media for your fitness business.

Remember, Social Media is the heart beat of fitness marketing, with the average active user in the US and Australia spending 2 hours and 22 minutes on these platforms.

Fish where the fish are….Facebook and IG!!

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

Weekly Fitness Biz Tip Number 26 – What Are You Really Selling!!

This week’s Fitness Business Tip is around What Are You Really Selling!!

So, what is it that you are really selling; because I have news for you…you aint selling gym or studio memberships!!

Victoria’s Secret sells underwear, but salespeople know that what people are really buying is the idea of sexy romance.

Harley Davidson sells motorcycles, but people are really buying association with an independent and rebellious spirit.

Volvo sells family safety.

List five words you’d like associated with your brand. These key word are much closer to what you are selling than memberships.
Branding ‘pre-sells’ the product or service to the user. Branding is simply a more efficient way to sell things. The old expression ‘nothing happens until somebody sells something’ is being replaced by today’s slogan: ‘nothing happens until somebody brands something.

Clearly understand your Brand Promise. Then use it in most if not all your marketing, both online and offline marketing.

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

Weekly Fitness Biz Tip Number 25 – Push Your Brand Promise…

This week’s Fitness Business Tip is around Pushing Your Brand Promise.

What makes your company unique?

The answer to that should be your USV – Unique Selling Value. Value is a priority to reduce your customer’s price sensitivity and increase your company’s competitive immunity.

Great fitness brands are built from the inside out. Their people, culture and values all come together to foster innovation and deliver remarkable client experiences.

This can make you Talk-About-Able!! (Yes I just made that word up).
What else makes you Talk-About-Able?

Your Brand Promise! Your brand lives in the consumer’s mind. Branding is the process of developing consumer beliefs and perceptions that are accurate and in alignment with what you want your brand to be.

Brands are promises. What is your business brand promise?

The primary job of branding is to transform a complex message into simple and clear communication.

People are willing to pay more to buy brands that they believe deliver outstanding and desirable benefits.

Your point of difference and your brand promise determines your position in your competitive environment. This should be the ecosystem and the main message in all your marketing and promotional materials.

Your brand promise is the pledge upon which you build and stake your reputation. So, build wisely…with your market promise!!

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

Weekly Fitness Biz Tip Number 24 – Member Retention is the New Sales System…

Most health club operators still focus on getting new members in the door, almost combating monthly attrition with a ‘more sales’ mindset.

This may have worked in the early 2000’s but those days are long gone.

Member retention is sooooo much more than a friendly smile and calling the members by their first name (although this is important). Retention needs to be looked upon as a true system that can be measured.

To truly impact retention in your health club: make a commitment to instituting retention initiatives in all four areas of the Retention Quadrant™. This is made up of:

1. Member Induction
2. Member Experience
3. Member Programming
4. Member Usage

Mastering all four of these in your business will put you miles ahead of your competition.

Like a dinner party, improving retention is much more than doing one thing right but doing many things right.

The big difference is that with retention it’s not a ‘once and done’ event but rather you need to orchestrate many things and make sure they’re done on an ongoing basis.

The saying, ‘the whole is greater than the sum of its parts,’ is a very important principle for ensuring solid member retention.

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

Weekly Fitness Biz Tip Number 23 – Test and Measure Your Social Marketing at all Times…

Hey there,

This week’s Biz Tip is short and sharp.

If you haven’t already noticed $10 per day on Facebook doesn’t get you the same reach it did 12 months ago. You would need to spend upwards of $14+ to get the same reach you did 12 or 18 months ago (give or take)!

Be smarter with your social spending. I would be testing all my sales based ads and boosting.

Test the following:

– Still image vs video.

– Long ad copy vs short ad copy (both for boosting and Facebook ads)

– Image with a male vs image with a female.

– Boosting vs Facebook ads.

– Different landing pages, e.g. buy now buttons vs opt-ins.

– Short video vs long video.

This is the absolute minimum testing I would do on social media if I still had my bricks and mortar gyms in Australia.

Facebook can be a massive money pit….trust me we have wasted a heap of money on it over the last 8 years. Learn to be smarter and test and measure the various elements noted above.

And remember…the only real metric that counts with social media marketing is opt-ins and or online purchases. How you get there is dependent on dozens of factors and strategies.

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

Weekly Fitness Biz Tip Number 22 – The 7 Deadly Fitness Marketing Sins Part 2

Hey there,

Last week I sent you The 7 Deadly Fitness Marketing Sins – Podcast part 1.

I hoped you enjoyed it.

Here is Part 2: The 7 Deadly Fitness Marketing Sins

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

Weekly Fitness Biz Tip Number 21 –You Asked For it, so Here is Part 1.

Hey there,

Last week I wrote a short blog email about the 5 Deadly Sins of Fitness Marketing. There are actually 7 Sins in total.

I did a short Podcast a couple of years back on this exact topic.

Here is Part 1 – The 7 Deadly Fitness Marketing Sins … enjoy!!

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

P.S. Here is Part 1 of the The 7 Deadly Fitness Marketing Sins again.

Weekly Fitness Biz Tip Number 20 – Don’t Commit the 5 Deadly Sins!!

If there is one thing that you should NOT DO in 2019….commit any of the 5 Deadly Sins!!

No, not greed, lust, envy, wrath or sloth; those are cardinal sins. I’m talking about the 5 Deadly Marketing Sins.

#1: Inconsistent Marketing
#2: Not Understanding Your Target Market
#3: Not Consistently Marketing Your POV (point-of-value)
#4: Not Optimizing Your Marketing
#5: Not Testing and Measuring Your Marketing Campaigns

If any club, studio operator or fitness professional committed to doing the exact opposite…I mean committing 100%; then I am sure they would be putting themselves in the best position to have their best year yet (disclaimer: you need to be able to convert the leads that the marketing creates).

Think of marketing as the heartbeat of your business. No fitness business in the world, no matter how big or small can grow until it is marketed properly!

If there is one thing that you develop this year…make it your ability to improve your overall marketing. The future of your business depends on it!!

If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.

That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members