All posts by WebMaster

Facebook Check In Strategy for Gyms and Personal Trainers

Facebook Check Ins can be used as a powerful strategy to generate more traffic and leads for your gym or personal training business.

When members check in at your facility it shows up on the Facebook News Feed for all of their friends to see. This is like a free ad that drives traffic back to your Facebook page! Increasing exposure is a key focus when building a business and this is a powerful strategy to ensure your gym or personal training business is seen by more people!

Watch the video below to learn more about this Facebook strategy and start implementing it today!

Gym Advertising and Personal Training Marketing Using Video

Video is one of the most powerful ways for you to help with Gym Advertising and Personal Training Marketing. The key is understanding how best to use video as part of your marketing plan. In Fitness, advertising and marketing yourself professionally is the key to being seen as a leader in your field. Video helps you do that by giving you great exposure. There are a few key ways in which video can help with gym advertising and personal training marketing. It needs to become a regular part of your fitness advertising structure. With the help of social media with sites like Facebook and Youtube you can now get exposure to thousands of people by utilizing this great tool. Below I have listed a number of ways you can use video to help with your Gym Advertising and Personal Training marketing:

* Client Testimonials – If you are looking to provide social proof that your gym or pt business is simply amazing, who better to tell the world than your happy clients. The best time to ask for a testimonial is straight after a PT session, Group Fitness class, bootcamp or after a client as reached a weightloss or fitness goal. You can do a single person testimonial or a group of people together talking about how great you are!

* Joint Venture Interviews – These are short little video interviews you can do with your clients. In your video you should ask them about their results and what they like about your gym or PT business. You can pre determine an offer for their business that they offer your clients of your health club or PT business. You can do this both ways and offer their clients a discount for mentioning they are a customer of your gym client. When the video is uploaded you can both share the video with your contacts and benefit from each other. This is great for getting exposure and also helps out your members as well.

* Expert Interviews – Do you have a celebrity or person of influence that trains at your gym or PT business? Doing a short interview with them can be a great way to gain credibility and exposure. Ask them about their results, goals and acheivements that they have made since training with you. This will provide great gym advertising or help with your personal training marketing as lots of people will share the video, especially throughout social media.

* Exercise Training Tips – Doing short training tips and techniques is a great way to provide valuable content for your current members while also positioning yourself as an expert for other people who view the video. You should do these on a regular occasion. The videos can also include tips on nutrition and healthy eating.

So these are just 4 ways that video can help with gym advertising and personal training marketing. With the capability of being able to shoot a video on your iphone, easily upload to Youtube and then share through social media sites such as on your Facebook Page and Twitter, using video for marketing is easier than ever before. So what are you waiting for, whip out your iphone and start your fitness marketing campaign using video today!

Video Marketing for Personal Trainers

Video is one of the most powerful forms of media to inspire your Personal Training clients and generate more leads for your business. We recommend creating a YouTube channel to upload your videos and then share them directly on your Facebook page.

The majority of Personal Trainers have smart phones these days. It is so easy to record a quick video on your phone and then upload directly to your YouTube account.

Here are some video marketing ideas to get you started!

Video for Personal Trainers

Workout of the Week – These videos are perfect for sharing your latest exercise routines. Train with a partner and ask them to record your technique along with short messages between sets to touch on the key points. Rob Riches does this very well. He has over 17 million YouTube views on his channel! http://www.youtube.com/user/RJRICHES

Recipe of the Week – Record a video while preparing a meal in the kitchen. Talk people through the recipe and explain the benefits of the food you are preparing. You could do videos on perfect meals for fat burning, muscle gain, post workout, recovery, etc. You could also provide a link to the recipe directing them back to your website or Facebook page

Client Testimonials – Testimonials are a fantastic strategy to showcase the results that you can produce for your clients. Record a quick 30 second video after your client has achieved some fantastic assessment results. They will be pumped and excited with loads of energy for the camera! You could also record testimonials after a great group training session, bootcamp, etc where you have lots of people together at once

Supplements – Most people have no idea what to do when it comes to effective supplementation. There are so many products on the market and the majority of them are rubbish! Recording a video on supplementation will educate your fans while also showing them that you are switched on and up to date with the latest information.

Sharing Videos – Don’t feel like you need to create all of the videos yourself. Sharing other people’s videos is also a great strategy as you will generate likes, comments and shares on your Facebook page while also adding valuable content. Search for videos on YouTube such as Inspirational Videos, Motivational Videos, Fat Burning, Muscle Gain, etc. Simply copy the video link and paste in your status update on Facebook

You may be scared in front of camera initially but you will soon get more comfortable with more practice! The key is to simply be yourself, show some personality, don’t be afraid to make some mistakes and have lots of fun! You never know, your videos may start to go viral like Rob Riches and you could make a fortune from YouTube alone!

Power of Testimonials

One of our clients recently shared a testimonial on their Facebook page and created some amazing energy and interaction as a result. In less than 24 hours they received more than 55 likes and 23 comments! This is from a page with just over 300 likes.

Sharing testimonials on your Facebook page is one of the most powerful strategies to increase interaction. People love hearing about stories of success and it motivates them to believe that they can also receive a similar result.

Before and After images are great as they have an immediate visual impact. We also highly recommend attaching a story with the images so other people can relate to the person and find a source of inspiration.

It is a great idea to take before photos of clients as part of their initial health assessment. They may be reluctant to do this but tell them it will be a great source of motivation to take some action and they will be happy when they can look back on their amazing results in a few months time!

 

 
You can also run monthly competitions for the best testimonials and offer rewards such as Free Personal Training sessions, discounts on memberships, gift packs, etc. If they are featured on the Facebook page then they could receive an extra bonus!

The key is sharing stories of success on a consistent basis and encouraging interaction. People will be much more likely to join your gym or train with you if they see that you can actually produce results!

Marketing for Personal Trainers Video Tutorials

Personal Trainers are often discouraged when it comes to finding effective marketing strategies that actually produce results. Many Personal Trainers are excited after completing their Certificate 3 and 4 in fitness but soon hit discouragement when they realise that finding clients is often more difficult that they anticipated!

 

 

Outdated marketing strategies such as letter box drops, flyers, banners and email campaigns are not generating results anymore. Social media is often overlooked by Personal Trainers but when used correctly it can be one of the most powerful marketing strategies available.

Facebook now has over 900 million users and it is the place where everyone is spending their time socialising! Imagine being able to tap in to this powerful network with some simple strategies designed to generate more leads for your business.

We have created a step by step video series teaching personal trainers how to effectively use Facebook and also YouTube marketing to generate more leads while also building an online community of followers. The strategies are simple to implement and you will start to see results immediately.

 

Click the image below to watch our introductory video and you will discover the secrets to take your business to a whole new level using the power of Social Media!

Marketing for Personal Trainers

Generating Discussion and Interaction on your Facebook Page

One of the biggest keys to a successful Facebook strategy is the ability to generate quality discussion and interaction on your pages. The majority of pages are lucky to have one or two likes and comments on each post and usually this comes down to a poor strategy.
It is important to post open questions to encourage your fans to interact and leave comments.

 

A closed comment such as ‘It’s so cold and wet outside today’ might be true but it’s not going to generate much interaction apart from ‘yes, I agree’! Also, it’s not really going to motivate anyone to get outside and make their way down to the gym!

Using open questions with a clear call to action is the best way to generate more comments on your posts. Here are some examples:

  • What is your favourite healthy meal for dinner? Share your recipes here! The best recipe wins a Free Pt Session!
  • Share your favourite snack ideas. When we get to 10 comments our trainers will share their favourite snacks too!
  • FREE BOOTCAMP CLASS to the first 15 people who reply ‘I want a free bootcamp class’ to this post, be quick!
  • Share your best fat burning tips here. Our trainers will also add to the discussion!

Facebook questions are also a great way to increase interaction on your page. The question is followed by 4 or 5 options and people can select the correct answer for them. Here are some sample questions:

What is the best time of day to do Cardio for Fat Loss?

  • In the morning before Breakfast
  • Before Lunch
  • Before Dinner
  • Before Bed

What is your favourite exercise for burning body fat?

  • Treadmill
  • Bike
  • Cross Trainer
  • Rower – Stepper
  • Swimming

What is your favourite Group Fitness class and why?

  • Body Pump
  • Body Step
  • Cycle
  • Yoga
  • Boxing
  • Pilates

It is so important to get your staff involved with the page. Gym Staff, Personal Trainers and Group Fitness Instructors are the faces of your gym and members love to see them interacting on the pages. Reward your staff for consistent interaction and educate them about the expectations as part of their role at your centre.

The most important part is to have fun! Show some personality on your page, share some funny photos, post some videos of classes, offer rewards and incentives and you will soon start to see some amazing results with your fan page discussion and interaction!

Top 10 Marketing Tips for Gyms

Top 10 Marketing Tips Blog Update!!!

This article has literally received thousands of views and ranks number one on Google. I had to do an update to let you know THE BEST lead generation strategy that I have seen in more than 18 years of marketing! Facebook Competitions! One of our health club clients just generated 274 leads in 28 days with our new custom app.

Click here to watch a short 2 minute video and find out about the brand new Facebook Competition Software!

1. Offer a Free 5 Visit Pass

gympass1

The majority of people want to try before they buy and there is no exception when it comes to gyms. Potential members want to spend a few days trying out the equipment, meeting some of the staff and members and getting a good feel for the center before they commit to signing up.

Many gyms charge ridiculous prices for first time casual visits and don’t offer free trial passes. This is a great way to lose potential members and leave them with a lasting negative impression.

Continue reading Top 10 Marketing Tips for Gyms

Advanced Facebook Strategies for Gyms and Pt’s

Facebook currently has over 700 million users all over the world and it is becoming one of the most powerful online marketing strategies to take your business to a whole new level. In the past, Gyms and Personal Trainers have focused on traditional marketing methods to generate more members such as letter box drops, ads in local papers, banners and mail outs.

 

 
Some of these strategies can still be very effective but many savy club owners are now waking up to the incredible power and leverage of a Facebook Marketing campaign.

Many clubs have a Facebook page but how many of them are actually using it effectively? We would estimate that up to 95% of Facebook pages are not customized. They include the standard default tabs such as Wall, Info, Photos and Discussions. When visitors first land on the page they often see a range of spammy posts from other visitors. There is a poor first impression, no value and most people will only spend a few seconds on a page such as this.

 

 

 

Generally, pages like this have very low interaction, posts are made infrequently and there is no way to capture a prospects details. There is also no specific strategy to engage visitors and therefore the results are poor.Compare this page to a

Fully Customized Page

with a welcome landing tab, video message and optin form offering something of value (in this case a free 5 visit pass to try out the facilities and $35 gift voucher to use on some of the services). This page creates a great first impression, includes the clubs branding, gives visitors an insight into the club via video and also offers the free trial pass to come down and use the facilities.

The page also includes multiple tabs with Club Features, Group Fitness, Personal Training and Client Testimonials. The Group Fitness timetable can also be embedded directly within the page so members and visitors can easily view, download and save to their computers. Capturing the visitors details allows the club to follow up immediately via an autroresponder email. The sales team can then follow up with a phone call to invite the prospect down to the club to try out the facilities. A series of ongoing emails can also be sent on intervals to continue to add value and build a relationship with the prospect.

 

The custom fan page operates just like a website within the Facebook platform. We can embed images, slideshows, videos and optin forms within the page. We have created a Powerpoint Presentation sharing some Advanced Facebook Strategies that you can start implementing immediately.

The key to a successful Facebook marketing campaign is to create a great first impression with a customized page and then provide great value and content with a combination of status updates, video messages, notes and articles to keep your new fans informed. The true power of Facebook is in leverage. Whenever a visitor likes or comments on the page it is then placed on the News Feed for all of their friends to see. This creates an amazing viral effect on Facebook which drives more traffic back to your page.

If you would like some more information about how to use Facebook for your Gym or Personal Training Studio, Click Here to send us a message and register for a Free Consultation.

What Message is Your Website Sending?

I am amazed by the number of terrible websites in the Health & Fitness industry. I used to be a Gym Manager so I can understand why. We simply don’t have the time to worry about websites, we are too busy managing our gyms! The problem is that a dodgy looking website is having a major impact on the success of your club and the bottom line is that it is costing you BIG dollars.

 

70% of prospects will check out your website BEFORE coming down to check out your gym. More often than not, they will find your website via a Google search. Go over to your website now and give it an honest evalutation. Where does it fall on a scale of 1 to 10? What would a new prospect think when they come to your website? Are they going to be blown away with your amazing facilities or are they going to be shocked by a website that appears to have been created 15 years ago?

First impression is EVERYTHING when it comes to marketing!

If your website is old, outdated and full of boring text then your prospect is going to assume that your gym is also old, outdated and boring! Most people will make a snap judgment of your facility within 15 seconds of seeing your website. How would your website measure up with a 15 second assessment?

Websites must be visually appealing. They need to make a great first impression when people first land on the page and they must offer something of value. Here are our top recommendations when it comes to creating a great website:

1. The website must have an attractive header design with your gyms logo, colours and branding. We recommend a slideshow image gallery toward the top of the page to showcase your facilities. People want to know what your gym looks like and what sort of equipment you have.

2. On the top right hand corner you need to have an optin form offering something of value. This could be a free 5 visit gym pass, free personal training session or free weight consultation. The key is giving something away for free in exchange for the prospects name, email and phone number. Once you receive their details you can then follow up with them straight away and continue to market to them in the future with a series of automated follow up emails.

3. People want to know about your key programs so make them easily accessible with menu items or banners. Health Club Facilities and Group Fitness Classes should be easily found. People also want to be able to find the Group Fitness Timetable quickly and be able to download it to their computers. Include descriptions about the key programs along with images so prospects get a good feel about the center.

4. Spend a few days building up some client testimonials. Testimonials offer validation that you are running a great facility. Testimonials can be a combination of short videos uploaded to YouTube or written stories along with a profile image.

5. Make sure people can contact you easily! Have your phone number somewhere in the header design of your website. Also have a Contact Us page with phone number, address, opening hours, email, contact form, picture of facility and an embedded google map so people can easily find you.

6. Integrate your website with your social media sites so people can easily find your Facebook Page, YouTube channel, Twitter account, etc. This also shows that you are up to date with the latest trends and not living in the dark ages!.

The most important tip is try not to do all of this yourself! The end result will look average at best and people will see that it has not been done by a professional. Focus on what you do best (managing your gym) and outsource the website to someone who knows what they are doing (us!).

If you need help with your website please click the help image to the left to contact us for a Free Consultation.

 

You can find out more about our website packages at http://www.marketingforgyms.com/services

Welcome Landing Page for Facebook is Essential!

When visitors arrive on your Facebook Page do they land on the ‘Wall’ tab or do they land on a custom Welcome Page? The difference between the two is worlds apart!

When visitors land on the wall tab they often see a range of spammy wall posts from other people. The first impression is terrible and they will rarely stay on the page for more than a few seconds.

 

Compare this to landing on a custom Welcome Page with your company’s logo, graphics, a welcome video and an optin form offering something of value. The visitor receives a great first impression, watches your welcome video and then enters name and email to receive something of value (free gym pass, PT session, ebook, etc).

This strategy alone will have a dramatic impact on your Facebook Marketing results. Instead of looking like an amateur, you are perceived as a professional. If your Facebook page is ordinary then people will assume that your gym is ordinary as well!