Weekly Fitness Biz Tip Number 20 – Don’t Commit the 5 Deadly Sins!!
If there is one thing that you should NOT DO in 2019….commit any of the 5 Deadly Sins!!
No, not greed, lust, envy, wrath or sloth; those are cardinal sins. I’m talking about the 5 Deadly Marketing Sins.
#1: Inconsistent Marketing
#2: Not Understanding Your Target Market
#3: Not Consistently Marketing Your POV (point-of-value)
#4: Not Optimizing Your Marketing
#5: Not Testing and Measuring Your Marketing Campaigns
If any club, studio operator or fitness professional committed to doing the exact opposite…I mean committing 100%; then I am sure they would be putting themselves in the best position to have their best year yet (disclaimer: you need to be able to convert the leads that the marketing creates).
Think of marketing as the heartbeat of your business. No fitness business in the world, no matter how big or small can grow until it is marketed properly!
If there is one thing that you develop this year…make it your ability to improve your overall marketing. The future of your business depends on it!!
If you would like to connect and have a chat about how we can help your specific business, please register for a 20-Minute Free Information Call by entering your details in the form below.
That’s all for now,
Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members