Weekly Fitness Biz Tip Number 25 – Push Your Brand Promise…

This week’s Fitness Business Tip is around Pushing Your Brand Promise.

What makes your company unique?

The answer to that should be your USV – Unique Selling Value. Value is a priority to reduce your customer’s price sensitivity and increase your company’s competitive immunity.

Great fitness brands are built from the inside out. Their people, culture and values all come together to foster innovation and deliver remarkable client experiences.

This can make you Talk-About-Able!! (Yes I just made that word up).
What else makes you Talk-About-Able?

Your Brand Promise! Your brand lives in the consumer’s mind. Branding is the process of developing consumer beliefs and perceptions that are accurate and in alignment with what you want your brand to be.

Brands are promises. What is your business brand promise?

The primary job of branding is to transform a complex message into simple and clear communication.

People are willing to pay more to buy brands that they believe deliver outstanding and desirable benefits.

Your point of difference and your brand promise determines your position in your competitive environment. This should be the ecosystem and the main message in all your marketing and promotional materials.

Your brand promise is the pledge upon which you build and stake your reputation. So, build wisely…with your market promise!!

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That’s all for now,

Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members

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