Weekly Marketing Tip – August 10th
This week’s Fitness Business Tip is around Generating Online Leads.
The majority of Fitness Club Owners and Personal Trainers really struggle when it comes to generating new leads for their business online. Promoting a website link and hoping someone will click on the contact us tab is not an effective strategy!
The key to generating online leads is creating simple, clean landing pages with special offers and a call to action.
There are two key strategies that we recommend to generate more online leads:
1. Create a free offer landing page with a limited time offer such as a 14 Day Trial or 10 Days of Unlimited Group Personal Training. When prospects land on the page they can enter name, email and phone number to receive the free offer.
2. Create a paid offer landing page such as 24 Days for $24 or 4 Weeks of Personal Training for $66. The pages can include a Buy Now button for instant online payment.
The offer needs to provide an incentive for people to take action and click on the link.
To promote the landing page offers we recommend posting a targeted boosted post with text and image in your local area along with the landing page link. When prospects click on the link the landing page loads where they can register details or submit payment to receive the special offer.
We have created an online platform called Gym Pages that has ready made templates with a range of special offers that you can use to generate more leads for your business.
Click here to see a sample page from one of our clients.
For more information about Gym Pages visit www.GymPages.net
If you would like to connect and have a chat about how we can help your specific business scroll down to register for a 20-Minute Free Information Call.
That’s all for now,
Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members