Weekly Marketing Tip – August 2nd
This week’s Fitness Business Tip is around Setting KPI’s for your Business.
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company (fitness business) is achieving key business objectives.
Let me just say it….most Gyms and Studios DON’T do this!!
Start setting KPI’s for key areas of your business. KPI’s for….
– Monthly Sales Targets.
– Monthly Net Growth Targets.
– Monthly Revenue Targets.
– Monthly PT Session Targets (or Group Session).
– AVG Members in Each Daily Class (aid is retention data).
Most gym and studio owners don’t even have concrete goals or milestones for their business. What are they aiming for? What is the longer term vision?
Have a planning day every 12 weeks and set out key goals and mid-term milestones. Then work backwards and look at how much marketing activity you need to engage in, and what your overall sales conversion rate needs to be to hit sales and revenue targets.
Have a short-term, mid-term and long-term business plan (and goals)!!
Then look at all the things, both in your business and your personal life that will allow you to achieve these goals. It’s one thing to set a goal….it’s an entirely different thing to achieve it!!!
If you would like to connect and have a chat about how we can help your specific business, please scroll down and register below for a 20-Minute Free Information Call.
That’s all for now,
Frank and Brad
Directors – Marketing For Gyms and Personal Trainers & More Members