Yep, the free ride is over unfortunately. The organic reach we once enjoyed with Facebook is more or less dead. More and more our posts are seen by less and less people. Does this mean disaster for your business? Absolutely NOT! Facebook ads, although they are a paid form of marketing are one of the best ways to gain targeted reach to your exact demographic. Over the next week we will be sharing some Facebook marketing GOLD. So keep your eyes out for more on Facebook Marketing for your Gym or PT business.