Who we are

Hi there! We’re Marketing For Gyms and Personal Trainers (established in 2010), the leading educators of social media marketing, lead generation and business growth strategies in the fitness industry.

We are a full service global marketing and sales agency built for the now!

Day in, day out we help some of the biggest fitness brands in the world grow their membership numbers. Brands like, Anytime Fitness, Orange Theory, Snap Fitness, Genesis Health and Fitness, F45 Training, 9Rounds, Fernwood Fitness, and LA Fitness just to name a few.

We bring great passion, structure, resources and tons of hands-on-experience so our clients know that they are dealing with the best.

Our entire team work with fitness professionals, gym and studio owners in all parts of the world.

  • Australia

  • United Kindom

  • United States

  • New Zealand

  • Canada

Frank Smarrelli (CEO of Getting Shit Done)

Frank Smarrelli is one of the most respected and leading business consultants in the global fitness industry.

Starting his fitness journey by opening Australia’s largest personal training studio with his business partner, David Owen in 1996 at the age of 23.

From personal trainer in the mid 90’s to personal training studio owner, multiple fitness club owner, international speaker and CEO of Marketing For Gyms and Personal Trainers; after facilitating almost 50,000 coaching sessions in 25 years, we can safely say Frank knows what it takes to achieve great business success in the fitness industry.

Hey, I’m Frank Smarrelli and welcome to our website. I was once asked by a prospect … why should I work with you and not a local marketing company instead.

Great question, this was my answer:

“Go and speak to the local marketing company director and ask how many fitness facilities they have worked with in the last 10 years and whether they could send you the names and emails of at least 10 that you could speak to.”

I then continued….

“I will send you 30 that you can contact directly this week and then you can compare what was said and make an informed decision.”

You see, the key to working with any type of marketing agency, business program
or coach is they:


be actively working within the fitness industry for at least 5 years. with real clients.


be able to prove to you they have had great success with those clients; and thirdly


demonstrate to you that they have the ability to grow your business with what I call the Interlock Growth Quadrant.




Sales &


Back to my prospect:

She replied, “Honestly, Frank I haven’t got the time to do all that.”

My response was: “If you don’t make time for your business then no one is going to grow it for you!!”

And here lies the real key to the success of your health club or studio.

Working on the business using the Interlock Growth Quadrant is by far the quickest path to grow any bricks and mortar fitness facility in any part of the world.

Why am I so confident in sharing this?

Because our clients that engage and diligently follow this path are the ones that are consistently outperforming their competitors, year-on-year…and making a lot of $$$!

Oh, that prospect I was talking about above has now been a client of our company for 5 years and owns four 24/7 clubs in Australia.

Every business owner needs a proven system or blueprint to follow, IF they want sustained business growth.

Let’s chat...

frank smarrelli

Our Key Service

1-ON-1 coaching & mentoring

sales & follow-up training

turnkey pre sales system

facebook & instagram ads

social media ads training

landing page



What Our Clients Are Saying About Us

I have been working with Marketing For Gyms and Personal Trainers since I launched my first website back in 2013. Over the past few years my business has really taken off and I have now sold thousands of custom online programs to clients all over the world. A big thank you to the guys for helping to make my vision become a reality!

Zac Smith Fitness

Before using the Marketing For Gyms Facebook competition software we would be lucky to get 10 leads a month from Facebook. This was hurting our business. In our last Facebook competition we were able to get over 210 online leads in just 30-days, with 60% of all leads putting up their hand asking for a 10-day pass. If you need more leads then look no further than Marketing For Gyms.

Sam Curtis – Anytime Fitness Western Australia

I have been directly working with the CEO of Marketing For Gyms, Frank Smarrelli for about 14 months. We have nearly tripled our membership numbers in that period with a more proactive Social Media presence. Frank brings huge experience and knowledge to the table and I highly recommend his coaching and mentoring services for any F45 owner that feels stuck and needs help to get to their next level.

Tristan Kassis – F45 Truganina

I have been working directly with Marketing For Gyms and Frank Smarrelli for about 4 years. Starting with one club I just recently opened my 4th with a great pre-sale. Frank has a wealth of knowledge about what works and what doesn’t work in the digital and Social Media landscape that we now find ourselves in. If you need help attracting more leads and converting more sales then look no further than his company. The fact that Marketing For Gyms has been around for more than a decade speaks volumes.

Shea Siddall – Multiple Club Owner (Anytime Fitness)

I have been working with Marketing For Gyms and Frank Smarrelli for about 18-months. Together we have been able to grow my F45 business into one of the most consistent studios in Western Australia. Recently, Frank also assisted us in opening a second F45 studio. When it comes to Marketing and Sales, Frank and his team know their stuff. I would recommend any fitness studio or gym owner that needs more structure and Social Media presence to reach out to Frank and his team.

Lindsay Ryan – Multiple Studio Owner (F45 Training)

I have been working with Frank and his team at Marketing For Gyms for the last 2 years. When I first started our Social Media presence at the club was virtually non-existent. Through Frank’s coaching calls and his vast knowledge about what is working on social ‘now’ we have been able to build a stronger following, with Facebook being our #1 lead generation source. I would recommend any bricks and mortar fitness business to reach out to Marketing For Gyms and see what they can create for you.

Sharon Cessford – Fitness n Motion


This is a unique opportunity for any of our Marketing For Gyms and Personal Trainers website visitors to ask our CEO, Frank Smarrelli (and in-house team) any business related question.

We’ll endeavour to respond as quickly as we can. Simple #ASKFRANK below.

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