Through two decades of working directly with some of the most successful gyms and fitness studios in the world, we have realized that technology and automation are the some of the most important drivers for business success.

When a bricks and mortar fitness business opens, the owner or manager may be able to get away with using spreadsheets to track certain metrics within the business. However, soon enough this manual process will only slow down the business, impact lead and member experiences and potentially impede business growth.

Many gyms and fitness studios stakeholders underestimate the importance of technology when it comes to running a successful business. One that is based on automation, and what we refer to as business flow (optimization on all levels.)

We strongly believe that technology and more specifically software systems that fill a very specific role within a gym or studio are the future of how all successful businesses will be operated.

Over the last five years our CEO, Frank Smarrelli has invested heavily in creating and providing to the global fitness industry, tailored software solutions that help owners build their business much faster and with a lot less resources, e.g. employing additional admin staff.
Our subsidiary company, Business Growth Technologies has two key software systems currently operating within the global fitness industry.