Gym apps are all the rage at the moment but what are the best ones out there and in regards to lead generation, what is available? Gyms apps come in many forms, but the top 3 Gym Apps that we’re going to discuss today are all online.
If your gym is still just relying on a standard website and standard Facebook page, I’m sorry to say, but your competitors are soon about to blow you out of the water.
People are spending more and more time on social media and mobile these days than just about anywhere else (both offline and online). Which brings us to Gym App number 1:
For quite some time now many gyms and pt’s have been aware that you can customize your Facebook page. The key is being able to customize your page so you can actually generate leads from Facebook. Creating a fully branded free pass tab gives value to your fans. This is also very powerful if you have fans that are sitting on the fence about coming down and training at your gym. Your Free Pass page can also be used for driving Facebook ads to, to increase lead generation even further.
Custom tabs should also be mobile friendly to accommodate the increase in mobile usage.
The free pass tab is but one of the gym apps that are great for helping you generate leads. As most gyms and health clubs know, the best form of lead generation is by referral. So that brings us to the number 2 in the gym apps count down.
Imagine having the ability to have your members refer their friends from Facebook and via email with a few clicks of a button. Well the Facebook Refer a friend gym app does just that. The key to a successful refer a friend campaign is to offer an incentive for doing so. This might be to go into the draw to win something fantastic at the end of the month, or it could be some free time on their membership for every person they refer who comes down and becomes a member. The options are endless. The best way to structure your refer a friend tab is to send them to a page where the referred person can opt-in for a free pass (like the free pass tab above).
This is just another great way to utilize gym apps to increase lead generation for your business. Social media helps connect with people that was once very difficult to do.
Finally, if you are looking to REALLY get ahead, stand out from the crowd and create a better user experience for your members then that brings us to the best of the best in regards to gym apps, your businesses’ own mobile app. It’s no secret that the world is moving mobile, what you need to do as a business is work in with that trend. Having a gym app has many benefits, especially if you have it built correctly. Some of the benefits include:
1. Offering a free pass to new app downloaders (which they can do from the front screen of the app and have the leads details sent to you directly).
2. Have members ‘Refer their friends’ to download the app (and pass) via sms, social media and email
3. View and book classes directly from their phone
4. Easily access information about the gym
5. View images of the gym (great if it’s a new person checking out the facilities)
6. Send unlimited push notifications about events, promotions and news
7. View Personal trainers profiles
8. Use it as a marketing tool
9. Much more….
The best part of having a gym app for your business is that you are in the pocket of your member or potential member 24/7. If at any time your potential member is looking to join the gym, who is the first gym or health club that comes to mind? In the not too distant future all gyms, PT’s and health clubs will have a mobile app for their business, the key is to get in first and utilise the features to generate leads and referrals now before the competition arrives.
So, if you are looking to get ahead and utilize technology, referral marketing and new gym apps for your business then make sure you visit the team at Marketing for Gyms and PT’s. They can help you set up all of the above marketing tools for your business and help you with lead generation, web development and more. Visit https://marketingforgyms.com for more information.
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